Effects of Social Media Messages and Marketing on Tobacco Transitions Project 1

Project 1 incorporates two complementary studies to determine how pro-tobacco marketing and messages about e-cigarettes on social media will influence e-cigarette susceptibility, experimentation, and transitions in tobacco use among adolescents (under age 18) and young adults (ages 18-29). Results can guide FDA regulations affecting marketing on social media that may have differential effects on non-users and users, and FDA’s evaluation of the potential risk of messages outlined in new product marketing applications.

Principal Investigators

Jennifer Unger, Ph.D.
Professor of Preventive Medicine

Jon-Patrick Allem, Ph.D.
Assistant Professor of Research Preventive Medicine

Project Aims

Aim 1: To analyze continuously collected social media posts that include e-cigarette and other tobacco product-related keywords to determine trends in product marketing and conversations about e-cigarette products and their diverse product characteristics

Aim 2: To determine whether participation (e.g., posting, liking, sharing) in e-cigarette-related social media, especially posts that contain youth-oriented themes, is associated with tobacco product susceptibility and use among youth and young adults

For more information on this project, please contact tcors@usc.edu


The University of Southern California's Tobacco Center of Regulatory Science (USC TCORS) for Vulnerable Populations is one of 9 Tobacco Centers of Regulatory Science in the U.S. We were created to serve in the production of relevant scientific data to inform the regulatory decision making at the Food and Drug Administration's (FDA) Center for Tobacco Products. Additionally, we are here to educate and train the next generation of tobacco regulatory scientists.

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